Can Your Business Benefit from Online Marketing
Posted on December 20, 2008 at 11:32 am by Vincent Doyle
So you have been hearing all about the new online marketing efforts people are using. You might think your company is doing alright and you haven’t paid for any marketing efforts. There are several ways you can tell if your business could do even better by hiring a web design company for online marketing efforts. Many of the things you will consider include your page rank, where you land on a search result, and how you compare to your competitors.
Page rank is a determination of how successful your business is based on the amount of traffic you get. Page rank is the most important thing to many people. The first thing you will need to do is download the Sparky tool on the Alexa website. This will show you numbers on the bottom right hand corner of your webpage browser. This number is a page rank. Yahoo! is the number one site on the web. This means they have millions of visitors a day. The worst site won’t have a page rank. If you are ranked at five million this is still a bad rank. It means you have a few visitors here and there. Your goal should be at least under 200,000 as a reasonable number. If you already are then you should aim to have an even lower page rank. When shoppers compare online shopping sites, before they make a purchase they will consider the rank. The rank may be the determining factor which company is the best to buy from. Rank is also a form of online integrity. If your rank is not good then you need online marketing.
If your online business sells artificial Christmas trees you want to be sure you are pulling up fairly well on the search engine results. When a user types in keywords like artificial Christmas trees your URL should be at the top of the list. If it doesn’t pull up within the first page or the second then your chances are next to null for getting many visitors. To test your site on the search engines, type in words like prelit Christmas trees and see if your online business pulls up in the results. If it does not, you need online marketing.
Do you know how well you compare to your competitors or even who your online competitors are? There are tools offered through every web host that allow you to run reports about your business. You can also run reports online about other businesses. Your best beet is to go to other holiday sites and make a list of which your competitors are, what their site rank is, and determine where you stand with all of them. If you are in the lead, this is good but you should maintain your lead by providing marketing efforts.
There are many ways to tell if you need online marketing efforts for your business on the Internet. The Internet is not as easy as it used to be. You are competing against 10 million other businesses around the world. You know if you need marketing efforts if your site doesn’t list well with the search engine results and if your site rank is poor.
Article source: http://www.webdesignniche.com/blog/
can-your-business-benefit-from-online-marketing/